Plastic waste is on track to reach 825 million tons by 2050, with stormwater runoff accounting for 80% of ocean-bound plastic. 4Ocean, a mission-driven for-profit company, needed a solution that was both ecologically impactful and financially viable to align with their mission.
Research
Problem
4Ocean’s current strategy is limited by:
Short-living, oversaturated product lines
Disjointed and often irrelevant partnerships
Lack of lasting infrastructure or community impact
"There is no single solution to the ocean plastic crisis." — Core research insight
Our research revealed that 4Ocean’s impact could scale dramatically by shifting focus upstream, targeting stormwater systems as a primary vector for plastic pollution; a space under-addressed by consumer-facing brands.
Key Research Insights
Key Insights
Stormwater systems are a critical intervention point.
Recovered plastics can fuel new, sustainable revenue streams.
A simplified product ecosystem can rebuild trust and identity.
